Spray-feeding the Cloud

So a few days ago this gem pops up on my Facebook page from my kid brother Will, VP of Product for Tripit:

Will Aldrich is spray-feeding my URL in niblets open-face to the skein, maxing out the wiki snarls of RSS feeds (less jamming at the Google scaffold).

Will is having some fun at his nOOb older sib's expense. To his ilk, this makes perfect sense. To the rest of us it's more like a wake-up call.

Social networking. Facebook. MySpace. Twitter. RSS. These things that sound so easy and safe and yet probably are not, are everywhere. They lurk on our home computers, our laptops, our hand-helds. Their use may be part of the intellectual DNA of my four children (No, I'm not going to show them this post, but they'll probably learn about it soon enough), but not mine.

What the Html does all this mean? Less than five years ago I was fluent in the English language. Now I need lessons in a whole new vocabulary, sentence structure--and worse--a complete recontextualization of what it means to be a player in the world of ideas, imagination, and communication.

If you're like me you're probably getting desperate. I'm told social networking, viral marketing, and p-to-p are to this decade what email, listservs, and b-to-b were to the last decade. I'm just not ready for it yet. I liked the 1990s. Now I've got to navigate this new stuff. How do I start? What do I trust?

Someone on my own staff said to me last week, "I hate how you're using Twitter." Ouch. I had tweeted to my twibe a gwand total of five times. (What, am I seriously a twibe-tweeter? Oh how totally Elmer Fudd of me.) "You're the director of the Arts Council. I don't care whether your son remembers his soccer cleats."

Hmm...actually I thought I had posted that gem on Facebook. It turns out I had. But what I didn't know was in my zeal as a nOOb, I had conflated Facebook and Twitter by linking them so that what I posted to one also appeared in the other.

Yeah. Conflated. There's a word my brother Will will probably never use in a tweet. (Now, of course, he surely will. That's what brothers do.)

But getting back to the issue at hand.

One has to start somewhere. So here's where I'm starting.

Here's a guide to how to give yourself some privacy on Facebook. And here's an article that describes 12 ways to use Facebook in a business setting. Both the guide and the article were shared with me by another person on my staff through our listserv. How very 90s.

(Thank God!)

When "Never" Comes Knocking...

In the past 10 days I have traveled throughout Vermont attending concerts, plays, openings, and community events from Morrisville to Brattleboro and Weston to Shelburne. Along the way I have visited with artists, administrators, civic leaders, legislators, and current and former trustees.

During this time I have come to understand much better one crucial element about the arts scene in Vermont. No, it's not that Vermont artists and arts organizations are without peer when it comes to delivering high-quality, engaging work. I already knew that.

It's that the Arts Council needs to continue to improve how it shares information among the sector, and connects people to each other around the state. Examples of the challenges we face are numerous and often surprisingly hard to fix.

Using the Council itself as just one example: in recent articles, and in comments to other postings in this blog, we have been accused of sacrificing artistic excellence in favor of community arts projects that, in the opinion of those voicing their concerns, "dumb down the arts."

Nothing could be further from the truth.

The fact is artistic excellence still carries as much weight in our grant decisions as it ever has. I daresay any recent grantee would attest to this fact. What has changed is that both the Palettes project and Art Fits Vermont (funded by private contributions) have added a new dimension to what we do as an agency that serves the public. We still support artists, arts organizations, arts education activities to the same degree we always have. But we now support them in new ways--ways that bring more members of the public "under our tent." Lest we forget, the bulk of the money we spend on grants and services is public money. We need the public under our tent!

Here's another example. We frequently ask people served by our grants and subscribers to ArtMail, what else they need from us. "What would be really great," they respond "is if there is a way to find out what was going on in our community or even around the state."

As hard as it is for me to imagine, it is clear that there are people out there who still haven't heard about the Vermont Arts Calendar. Clearly our work is not over. We MUST do better at communicating the breadth and depth of our services.

One of the most positive trends that caught my attention during my recent tour, was hearing of the progress being made to weave support for the arts into the fabric of local community planning and development.

For example, in Rutland and Killington, efforts started years ago, initially in the context of Cultural Heritage Tourism and more recently with the Creative Economy (efforts managed magnificently by the Vermont Council on Rural Development on whose board I sit) have begun to bear significant fruit.

Cultural organizations throughout the state are beginning to understand that sharing their knowledge, their productions, their administrative costs and simply staying in touch with each other is a very effective way to combat this economic downturn.

We must do more to facilitate this type of cross-communication. Unfortunately, sharing ideas and wisdom often runs counter to our Vermont character.

This story was related to me by a trustee of one organization who asked his fellow trustees: "have any of you ever been to a performance at the XYZ theater (in a town about a half hour away)?" "Never," was the reply "and they don't come to our shows either!"

"Why then," asked the trustee thinking quite logically, "don't we share productions?"

"Oh we couldn't," was the reply. "We never do that here."

Well guess what? "Never" is now knocking on doors all over the state, and we'd like to do whatever it takes to make people comfortable about opening up. This is our job, and this, more than anything, gives me reason to feel positively about the future of Vermont's arts sector.